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Introduction to Marketing
Introduction to Marketing
Author: Jim Blythe, Ian Evans
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not on...  more »
ISBN-13: 9781899750153
ISBN-10: 1899750150
Publication Date: 9/30/1996
Pages: 136
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Publisher: Aureus Publishing
Book Type: Paperback
Members Wishing: 0
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