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Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication Media Literacy and Culture
Author: Stanley Baran
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industr...  more »
ISBN-13: 9780073526157
ISBN-10: 0073526150
Publication Date: 1/12/2011
Pages: 512
Edition: 7
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Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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