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Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication Media Literacy and Culture
Author: Stanley J. Baran
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the...  more »
ISBN-13: 9780070169135
ISBN-10: 0070169136
Publication Date: 2/1/2009
Pages: 608
Edition: 6th Revised edition
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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