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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
Introduction to Mass Communication Media Literacy and Culture with PowerWeb
Author: Stanley J. Baran
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technolog...  more »
ISBN-13: 9780073209418
ISBN-10: 0073209414
Publication Date: 4/4/2005
Pages: 523
Edition: 4
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Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Book Type: Paperback
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