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Introduction to Mass Communication: Media Literacy and Culture, 4th Edition
Introduction to Mass Communication Media Literacy and Culture 4th Edition
Author: Stanley J. Baran
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, te...  more »
ISBN-13: 9780073256238
ISBN-10: 0073256234
Publication Date: 6/2007
Pages: 523
Edition: 4 Pap/DVD
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 1
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