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Search - JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game

JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game
JayBangs How Jay Stein MCA Universal Invented the Modern Theme Park and Beat Disney at Its Own Game
Author: Sam Gennawey
Jay Stein Builds a Better MousetrapAfter years of sitting fat and happy atop the theme park totem pole, Mickey Mouse discovered a big cat in his backyard named Jay Stein. Against stiff odds, corporate politics, and fierce opposition from Michael Eisner's Disney, Jay Stein founded Universal Studios Florida. This is how he did it.Starting in the m...  more »
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ISBN-13: 9781683900252
ISBN-10: 1683900251
Publication Date: 10/16/2016
Pages: 228
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Publisher: Theme Park Press
Book Type: Paperback
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