John Margolies Roadside America Author:John Margolies, Jim Heimann (Editor) Before the advent of corporate communications and architectural uniformity, America's built environment was a free-form landscape of individual expression. Signs, artifacts, and even buildings ranged from playful to eccentric, from deliciously cartoonish to quasipsychedelic. Photographer John Margolies spent decades documenting these eye-cat... more »ching and endearingly idiosyncratic examples of roadside advertising and fantasy structures, a fast-fading form of Americana. This book brings together approximately 400 color photographs of main street signs, movie theaters, gas stations, fast food restaurants, motels, roadside attractions, miniature golf courses, and Atlantic coast resorts. In an age when online shopping and mega-malls have reconfigured American consumerism, Margolies's elegiac 30-year survey reminds us of a more innocent, unpredictable and colorful past.« less