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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Join the Conversation How to Engage MarketingWeary Consumers with the Power of Community Dialogue and Partnership
Author: Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This boo...  more »
ISBN-13: 9780470137321
ISBN-10: 0470137320
Publication Date: 10/19/2007
Pages: 320
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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