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Keeping Customers for Life
Keeping Customers for Life
Author: Joan Koob Cannie, Donald Caplin
This innovative book spells out the new technology of customer-driven management and points up the crucial competitive need to attract, satisfy, and keep customers. The authors present a 12-step strategy that shows companies how to do away with lip-service and give customers real service.
ISBN-13: 9780814478127
ISBN-10: 0814478123
Publication Date: 9/1992
Pages: 259
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 1 rating
Publisher: Amacom Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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