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Kellogg on Integrated Marketing
Kellogg on Integrated Marketing
Author: Dawn Iacobucci, Bobby J. Calder
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrat...  more »
ISBN-13: 9780471204763
ISBN-10: 0471204765
Publication Date: 8/15/2002
Pages: 352
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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