Search - List of Books by Kenneth R. Andrews
Kenneth R Andrews (1916 — 2005) was an academic who wrote and thought on business policy or corporate strategy at the Harvard Business School. He is regarded as one of the 'fathers' of modern business strategy and has been credited with giving corporate strategy its dominant strategy. Originally, a schloar of American literature (his PhD was on Mark Twain)in 1946 he was persuaded by Edmund Learned to join Harvard Business School where he taught for forty years,
Total Books: 18
His books are a popular source of SWOT analysis in business strategy.