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Key Account Management, Second Edition: The Definitive Guide
Key Account Management Second Edition The Definitive Guide
Author: Malcolm McDonald, Diana Woodburn
This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. — By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace. Equally i...  more »
ISBN-13: 9780750662468
ISBN-10: 0750662468
Publication Date: 9/13/2006
Pages: 416
Edition: 2
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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