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Key Account Plans: The Practitioners Guide to Profitable Planning
Key Account Plans The Practitioners Guide to Profitable Planning
Author: Lynette Ryals, Malcolm McDonald
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. — Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from man...  more »
ISBN-13: 9780750683678
ISBN-10: 0750683678
Publication Date: 1/21/2008
Pages: 408
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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