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Key Business Concepts: A Concise Guide
Key Business Concepts A Concise Guide
Author: Bengt Karlof
The language of modern business strategy is often confused, with differing meanings being attached to different modern concepts - words such as "business mission" and "entry barrier". "Key Business Concepts" provides a clear guide to strategic business terms and models for the practising manager and business student. In association with the airl...  more »
ISBN-13: 9780415088534
ISBN-10: 0415088534
Pages: 211
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Publisher: Routledge
Book Type: Paperback
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