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Search - Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing (Paperback))

Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing (Paperback))
Key Customers How to Manage Them Profitably - Chartered Institute of Marketing Paperback
Author: Malcolm McDonald, Beth Rogers, Diana Woodburn
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. — In particular '...  more »
ISBN-13: 9780750646154
ISBN-10: 0750646152
Publication Date: 7/1/2000
Pages: 344
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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