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Kleppner's Advertising Procedure (14th Edition)
Kleppner's Advertising Procedure - 14th Edition
Author: Thomas Russell, W. Ronald Lane, Otto Advertising Procedure Kleppner
This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, the book places advertising within a contemporary, integrated marketing framework to de...  more »
ISBN-13: 9780139085758
ISBN-10: 0139085750
Publication Date: 7/23/1998
Pages: 736
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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