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Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
Author: Thomas J. Russell, W. Ronald Lane
This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, the book places advertising within a contemporary, integrated marketing framework to de...  more »
ISBN-13: 9780536593054
ISBN-10: 0536593051
Publication Date: 6/1996
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Publisher: Ginn Pr
Book Type: Paperback
Members Wishing: 0
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