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Knowledge Management for Sales and Marketing: A Practitioner's Guide
Knowledge Management for Sales and Marketing A Practitioner's Guide
Author: Tom Young, Colin Mattey
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments it will also be highly relevant to those engaged in the management or delivery of sales and marketing activities. This book will present models to assist the reader to underst...  more »
ISBN-13: 9781843346043
ISBN-10: 1843346044
Publication Date: 10/30/2010
Pages: 200
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Publisher: Chandos Publishing (Oxford) Ltd
Book Type: Paperback
Members Wishing: 0
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