Book Reviews of L.L. Bean: The Making of an American Icon

L.L. Bean: The Making of an American Icon
LL Bean The Making of an American Icon
Author: Leon Gorman
ISBN-13: 9781578511839
ISBN-10: 1578511836
Publication Date: 10/3/2006
Pages: 336
Edition: 1st
Rating:
  • Currently 3/5 Stars.
 3

3 stars, based on 3 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Reviews: Amazon | Write a Review

2 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed L.L. Bean: The Making of an American Icon on
I'll never look at an LLBean catelogue the same again!!
reviewed L.L. Bean: The Making of an American Icon on + 284 more book reviews
I liked this book. It told the story of the Company LL Bean and not so much the man LL Bean. It is told through the eyes of LL Bean's grandson Leon Gorman, with interweaving quotes from people that worked in the company. That got a little old after awhile. All in all I enjoyed reading the roller coaster ride of a business as it profited, grew, fell, and then grew again. About mid book it got pretty repetitive and you probably could have cut about 100 pages from it but it was still enjoyable.