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Language in Thought and Action: New Revised Edition
Language in Thought and Action New Revised Edition Author:S. I. Hayakawa The most popular book on language ever published - a Book of the Month Club selection in an earlier edition, Language in Action- is now once again brought up to date to encompass recent findings in semantics — Of the earlier book, Stuart Chase wrote: "This is a book on how to think straight, and it is one of the best ever written." Christopher M... more »orley said it is "the adventure story of the daily mind. Its pleasure consists not only in the reading but in its effect upon everything else you may subsequently read, say, or hear."
Semantics is concerned with language in terms of its meaning and its uses-the language of persuasion and propaganda, of slogan and advertisement, of news and information, of emotion and prejudice, of poetry and imagination. Hayakawa analyzes both the pitfalls and the possibilities of language, and gives wise advic3e on how to think clearly and how to say and write what one means and what is true. This revision, prepared in consultation with Leo Hamalian and Geoffrey Wagner of the City College of New York, gives special attention to the developments in social psychology that explain human behavior in language. He has added a new section on advertising, now more important than ever because of the rapid growth of television.« less