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The Language of Trust: Selling Ideas in a World of Skeptics
The Language of Trust Selling Ideas in a World of Skeptics
Author: Michael Maslansky, Scott West, Gary DeMoss, David Saylor
What to Say, How to Say It, Why It Matters — If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. — Based...  more »
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ISBN-13: 9780735204560
ISBN-10: 073520456X
Publication Date: 5/3/2011
Pages: 288
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Publisher: Prentice Hall Press
Book Type: Paperback
Other Versions: Hardcover, Audio CD
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