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Latino Boom: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market
Latino Boom Everything You Need to Know to Grow Your Business in the US Hispanic Market
Author: Chiqui Cartagena
“It doesn’t matter whether you’re selling Pampers, blue jeans, cars, or credit cards, the Hispanic community is a market you must include in your business plans.” — –Chiqui Cartagena — It’s the largest demographic group in America–and one with an ever-expanding buying power. Now media pioneer Chiqui Cartagena, an expert on the...  more »
ISBN-13: 9780345482365
ISBN-10: 0345482360
Publication Date: 7/31/2007
Pages: 256
Edition: Reprint
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Publisher: Ballantine Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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