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Launching New Ventures: An Entrepreneurial Approach
Launching New Ventures An Entrepreneurial Approach
Author: Kathleen R. Allen
In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new ventur...  more »
ISBN-13: 9780618214815
ISBN-10: 061821481X
Publication Date: 8/2002
Pages: 588
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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