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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Lead with a Story A Guide to Crafting Business Narratives That Captivate Convince and Inspire
Author: Paul Smith
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated ?corporate storytellers.? 3M banned bullet points years ago and replaced them with a process of writing ?strategic narratives.? Procter & Gamble hired Hollywood dire...  more »
ISBN-13: 9780814420300
ISBN-10: 0814420303
Publication Date: 8/15/2012
Pages: 288
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 5
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