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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
Leading Product Development The Senior Manager's Guide to Creating and Shaping the Enterprise
Author: Steven C. Wheelwright
In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts...  more »
ISBN-13: 9780029344651
ISBN-10: 0029344654
Publication Date: 10/1/1994
Pages: 176
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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