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Leading Product Innovation : Accelerating Growth in a Product-Based Business
Leading Product Innovation Accelerating Growth in a ProductBased Business
Author: Marvin L. Patterson
"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized ...  more »
ISBN-13: 9780471345176
ISBN-10: 0471345172
Publication Date: 10/22/1999
Pages: 448
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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