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Lean, Rapid and Profitable New Product Development
Lean Rapid and Profitable New Product Development
Author: Robert G. Cooper, Scott J Edgett
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation...  more »
ISBN-13: 9781439224601
ISBN-10: 1439224609
Publication Date: 3/6/2009
Pages: 216
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Publisher: BookSurge Publishing
Book Type: Paperback
Members Wishing: 0
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