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The Legend of Svet's: Where Advertising Was Lost Then Found
The Legend of Svet's Where Advertising Was Lost Then Found
Author: Jay Miller
A PARABLE FOR EVERY AD MAN The Legend of Svet's is a very clever primer on the new reality of the marketing and advertising business as revealed through the eyes of Mark Hogan, the seemingly successful yet complacent chief marketing officer of Svet's, the storied, regional department store chain. Unexpectedly, Hogan finds himself thrust into the...  more »
ISBN-13: 9780982196106
ISBN-10: 0982196105
Publication Date: 12/15/2008
Pages: 200
Rating:
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Publisher: 1508, Inc.
Book Type: Hardcover
Members Wishing: 0
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