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Leisure Travel: A Marketing Handbook
Leisure Travel A Marketing Handbook
Author: Stanley C. Plog
A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and life...  more »
ISBN-13: 9780130493170
ISBN-10: 0130493171
Publication Date: 4/1/2003
Pages: 256
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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