Lettering and Alphabets Author:Albert Cavanagh Here is a practical book that no only teaches a full course in professional lettering but that also contains 85 hand-lettered alphabets that may be reproduced without cost or prior permission. — Obviously the book is particularly valuable to the beginner who wants to get a job with an advertising agency, a publisher, or a commercial art studio. ... more »The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions for spacing letters and giving them an individual character,k filling in headlines quickly on rough layouts, condensing lettering, working with brushes, etc, all lead up to full descriptions of Caslon, Formal Script, Open, Barnum, Power, Garamond, Classic, Oriental, Bodoni, and many other useful lettering styles. And all this is made clear and graphic with Cavanagh's own illustrations.
Used as a swipe file for lettering material for ads, trade mark design, monograms, or other commercial;l work, or as an instruction book in the art of lettering, this book will prove to be a money saver and a time saver for any artist.
Unaltered, unabridged re-publicaton of original (1946) edition of 'Lettering,' 85 complete alphabets, all part of Dover's Archive Series of copyright-free material.« less