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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Leveraging Consumer Psychology for Effective Health Communications The Obesity Challenge
Author: Rajeev Batra
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
ISBN-13: 9780765627179
ISBN-10: 0765627175
Publication Date: 1/18/2011
Pages: 406
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Publisher: M.E.Sharpe
Book Type: Hardcover
Members Wishing: 0
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