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Lifestyle Marketing: Reaching the New American Consumer
Lifestyle Marketing Reaching the New American Consumer
Author: Ronald D. Michman, Edward M. Mazze, Alan J. Greco
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles ...  more »
ISBN-13: 9780313361562
ISBN-10: 0313361568
Publication Date: 10/30/2008
Pages: 256
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Publisher: Praeger
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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