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This Little Kiddy Went to Market: The Corporate Assault on Children
This Little Kiddy Went to Market The Corporate Assault on Children
Author: Sharon Beder, Wendy Varney, Richard Gosden
This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers.Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.Beder investigates...  more »
ISBN-13: 9780745329154
ISBN-10: 0745329152
Publication Date: 6/15/2009
Pages: 352
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Publisher: Pluto Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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