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This Little Kiddy Went to Market: The Corporate Capture of Childhood
This Little Kiddy Went to Market The Corporate Capture of Childhood
Author: Sharon Beder, Wendy Varney, Richard Gosden
This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It beg...  more »
ISBN-13: 9781742230818
ISBN-10: 1742230814
Publication Date: 7/1/2009
Pages: 288
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Publisher: UNSW Press
Book Type: Paperback
Members Wishing: 0
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