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Local Players in Global Games: The Strategic Constitution of a Multinational Corporation
Local Players in Global Games The Strategic Constitution of a Multinational Corporation
Author: Peer Hull Kristensen, Jonathan Zeitlin
What happens when previously autonomous firms from different countries, each with their own identities, routines and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended con...  more »
ISBN-13: 9780199275618
ISBN-10: 0199275610
Publication Date: 12/9/2004
Pages: 374
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Publisher: Oxford University Press, USA
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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