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Localization Strategies for Global E-Business
Localization Strategies for Global EBusiness
Author: Nitish Singh
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systemati...  more »
ISBN-13: 9781107008892
ISBN-10: 1107008891
Publication Date: 1/31/2012
Pages: 346
Edition: 1
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Publisher: Cambridge University Press
Book Type: Hardcover
Members Wishing: 0
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