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Search - Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Location Is Everything The Surprising Influence of the Real World on How We Search Shop and Sell in the Virtual One - Still
Author: David R. Bell
Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants...  more »
ISBN-13: 9780544262270
ISBN-10: 0544262271
Publication Date: 7/15/2014
Pages: 256
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Publisher: New Harvest
Book Type: Hardcover
Members Wishing: 0
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