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The The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands
Author: Jean-Noel Kapferer, Vincent Bastien
Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand o...  more »
ISBN-13: 9780749454777
ISBN-10: 0749454776
Publication Date: 2/28/2009
Pages: 384
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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