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M: Marketing
M Marketing
Author:
Value-Added, Every Time. Grewal's unique value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate the value to the customer. Adding Value chapter features, the full-suite of hands-on learning and assessment tools through Connect Marketing, and regularly updated instructor tools make ... more »
Author:
Value-Added, Every Time. Grewal's unique value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate the value to the customer. Adding Value chapter features, the full-suite of hands-on learning and assessment tools through Connect Marketing, and regularly updated instructor tools make ... more »
ISBN-13: 9781259446290
ISBN-10: 1259446298
Publication Date: 1/18/2016
Pages: 480
Edition: 5
Rating: ?
ISBN-10: 1259446298
Publication Date: 1/18/2016
Pages: 480
Edition: 5
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Education
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
