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MARKETING AND GENERAL PRACTICE
MARKETING AND GENERAL PRACTICE
Author: Colin Gilligan, Robin Lowe
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situ...  more »
ISBN-13: 9781857750270
ISBN-10: 1857750276
Publication Date: 1/1/1994
Pages: 168
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Publisher: Radcliffe Publishing Ltd
Book Type: Paperback
Members Wishing: 0
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