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MARKSTRAT3: The Strategic Marketing Simulation with Student Software
MARKSTRAT3 The Strategic Marketing Simulation with Student Software
Author: Jean-Claude Larreche, Hubert Gatignon
This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. ...  more »
ISBN-13: 9780538880893
ISBN-10: 0538880899
Publication Date: 5/6/1997
Pages: 224
Rating:
  • Currently 3/5 Stars.
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3 stars, based on 1 rating
Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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