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MBA Marketing (MBA Series)
MBA Marketing - MBA Series
Author: Malcolm McDonald, Ailsa Kolsaker
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
ISBN-13: 9781137300294
ISBN-10: 1137300299
Publication Date: 12/25/2013
Pages: 544
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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