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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
MKTG 20 2008 2009 Student Edition - with Review Card and Printed Access Card
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design,...  more »
ISBN-13: 9780324659801
ISBN-10: 0324659806
Publication Date: 2/14/2008
Pages: 326
Edition: 2
Rating:
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0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


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