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MM (with Review Cards and Printed Access Card)
MM - with Review Cards and Printed Access Card
Author: Dawn Iacobucci
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
ISBN-13: 9780324784435
ISBN-10: 0324784430
Publication Date: 4/7/2009
Pages: 237
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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