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MP Consumer Behavior with DDB Data Disk
MP Consumer Behavior with DDB Data Disk
Author: Delbert Hawkins, David Mothersbaugh
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, an...  more »
ISBN-13: 9780077645557
ISBN-10: 0077645553
Publication Date: 2/24/2012
Edition: 12
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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