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MP Marketing with Student CD-ROM and PowerWeb
MP Marketing with Student CDROM and PowerWeb
Author: Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius, Roger Kerin, Eric Berkowitz, Steven Hartley, William Rudelius
Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide ...  more »
ISBN-13: 9780072553390
ISBN-10: 0072553391
Publication Date: 7/2/2002
Pages: 768
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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