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The MacIntosh Way
The MacIntosh Way
Author: Guy Kawasaki
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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ISBN-13: 9780060973384
ISBN-10: 0060973382
Publication Date: 1990
Pages: 209
Rating:
  • Currently 4.3/5 Stars.
 3

4.3 stars, based on 3 ratings
Publisher: Harpercollins
Book Type: Paperback
Other Versions: Hardcover
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