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Made With: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia
Made With The Emerging Alternatives to Western Brands From Istanbul to Indonesia
Author: John Grant
The new Muslim world?the so-called Interland?consists of Muslim majority countries and accounts for most of the fastest emerging ?next? economies. The title of this book (Made With) reflects a distinctive approach to business and brand creation found in this new frontier, one that combines humanity, meaning, soul, and ?the crowd.? Marketing expe...  more »
ISBN-13: 9781907794438
ISBN-10: 1907794433
Publication Date: 5/12/2014
Pages: 328
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Publisher: LID Publishing Inc
Book Type: Paperback
Members Wishing: 0
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