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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Madison Vine Why the Entertainment and Advertising Industries Must Converge to Survive
Author: Scott Donaton
The inside scoop on innovations and relationships that are revolutionizing the industry From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries...  more »
ISBN-13: 9780071462167
ISBN-10: 0071462163
Publication Date: 10/17/2005
Pages: 240
Edition: 1
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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