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Magazine Publishing Industry, The: (Part of the Allyn Bacon Series in Mass Communication)
Magazine Publishing Industry The - Part of the Allyn Bacon Series in Mass Communication
Author: Charles P. Daly, Patrick Henry, Ellen Ryder
A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological a...  more »
ISBN-13: 9780205166121
ISBN-10: 0205166121
Publication Date: 10/8/1996
Pages: 310
Rating:
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Publisher: Allyn Bacon
Book Type: Paperback
Members Wishing: 0
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